Sap Abap Consultant vacatures in Nijmegen

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Vacancy

Marketing Data & AI Specialist - The Netherlands

Turning data into meaningful marketing action is at the heart of this role.

At Planon, the Marketing Data & AI Specialist works at the intersection of marketing, technology, data and commercial performance. You will help us better understand what drives marketing performance and where opportunities for growth lie. You will help shape how we measure success, improve data quality and translate insights into actions.

You will go beyond reporting what happened. You will explain why it happened, what it means and what we should do next, while helping colleagues confidently adopt practical AI-enabled ways of working.

What we can challenge you with:

• Build measurement foundations: Develop measurement frameworks, tracking strategies, tagging structures and KPI models, including progress toward multi-touch attribution for marketing contribution and ROI.
• Turn performance into action: Analyse channels, campaigns and customer journeys, providing insights before, during and after execution to improve outcomes and guide decisions.
• Create scalable reporting: Build and maintain dashboards, forecasts and reporting that give stakeholders clear visibility into marketing performance, pipeline development and business results.
• Improve data quality and governance: Combine, structure, enrich and validate data from CRM, marketing automation, web analytics and commercial systems, strengthening reporting standards across marketing.
• Apply AI and automation: Use tools such as Power BI, Microsoft Copilot, Power Automate and Power Apps, or comparable technologies, to reduce manual work and improve insight delivery.
• Partner across the business: Work with RevOps and Digital Ops on broader technical implementation, and advise Product, Commercial, Marketing and go-to-market stakeholders using market, customer and performance data.
• Support adoption: Help colleagues use dashboards, reports and AI tools effectively through practical guidance, clear communication and reusable ways of working.

You combine analytical depth with a practical understanding of marketing and commercial performance. You translate complex findings into clear recommendations, collaborate comfortably across disciplines and take ownership when the path is not fully defined. You are curious about AI, attentive to data quality and motivated to help others adopt better tools and methods.

This role is a great fit if you have:

• Minimum 5 years of experience in marketing analytics, business analytics or a comparable data-focused role.
• Experience in B2B marketing within an international organisation.
• Strong hands-on experience with marketing data, campaign performance, web analytics, CRM data and digital channels.
• Experience with platforms such as Google Analytics 4, Google Tag Manager, Salesforce and Marketo, or comparable technologies.
• Strong understanding of tracking, tagging, measurement plans, KPI design and data-quality principles.
• Ability to translate business questions into structured analysis and actionable recommendations for stakeholders.
• Good command of written and spoken English, with strong stakeholder management and communication skills.

• Bachelor's or Master's degree in Marketing, Business, Data Analytics, Economics, Statistics or a related field.
• Experience with Power BI and low-code automation tools such as Power Automate or Power Apps.
• Practical experience using AI tools, including Microsoft Copilot, in analytics, reporting or marketing workflows.
• Experience with multi-touch attribution, forecasting, scenario analysis or marketing investment business cases.

Salary range: €3,600 - €4,900 gross per month, depending on experience . This range reflects a good faith estimate of the expected compensation for this role, based on objective, role-related criteria. The total compensation package includes variable compensation and additional benefits.

Would you like to find out more about our salary range and benefits?

We offer a healthy work-life balance with the flexibility of hybrid working in a collaborative and learning orientated environment with opportunities for continuous development. We put our people at the heart of our company and create an inspiring and safe environment that allows everyone to work , learn , live and play . You will work on challenging projects with leading clients, gaining valuable experience.

Planon is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable law.

Ready to turn marketing data and AI into decisions that drive impact? Join us and help shape how Planon measures, learns and grows.

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Frequently Asked Questions (FAQ)

Our managers play a very important role in driving the talent and career development of our people. To support them in their role, we offer a specific management learning programme.

What is the hybrid/remote work policy?

With our Healthy Hybrid Workplace framework, you have the freedom to work in a way that suits you, whether that's from the office or home. You have the flexibility and autonomy to make sustainable choices that work for you. We believe in the benefits of coming together at the office, but we also embrace the many possibilities that working from home offers. Your wellbeing comes first.

What does the application process look like?

Our application process consists of five steps:

1. Introduction call with a recruiter

Learn more about our application process .

What does Planon do about sustainability?

Alongside developing smart sustainable building management software to support our clients on their journey to net-zero buildings, we are investing in improving the sustainability of our own operations.

In our daily activities, we adhere to sustainable business practices. We include these practices in our company values and standards, which are implemented in several ways. The UN Sustainable Development Goals play a leading role in our decision-making, and we aim to report under the CSRD and the GHG Protocol.

What does Planon do about Diversity, Equity, Inclusion and Belonging?

We value a working culture that excludes nobody. DEIB (diversity, equity, inclusion & belonging) is essential to our company and the key to unlocking the maximum potential of our individuals and teams. In everything we do, we try to break down barriers and build connections. We focus on diversity when it comes to our people, new hires, management, and leadership. We recruit, employ, and promote our colleagues based on their qualities and abilities, and do not discriminate in any manner.

Internal education also plays a big role in our DEIB programme. The programme includes internal courses and regular workshops on topics such as how to be a hiring manager, overcoming bias and intercultural competence. The global nature of our organisation and colleagues means we especially value these competences.

Where is Planon located?

Planon has offices in 16 countries . The headquarters are in Nijmegen, the Netherlands.

You are more than welcome to submit an open application here . We will contact you as soon as possible.

Who is Schneider Electric, Planon's parent company?

At Schneider Electric and Planon, we're building the future together.