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Amit Kínálunk

salaris€5.250 - €7.100
uren38 uur
dienstverbandVast
werk locatieAmersfoort
opleidingsniveauHBO
brancheIndustrie

Functieomschrijving

  • Rólunk
  • Category Marketing Manager Encaps

    • Sales & Marketing
    • Amersfoort (NLD)
    • Professional - Experienced
    • 32-40 óra
    • Job-ID: 59886

    Category Marketing Manager Encaps

    Are you ready to drive profitable growth for the B2B dairy category operating at scale across Europe? As Category Marketing Manager Encaps Industry within BG Professional - Marketing & Innovation, you are accountable for the end-to-end performance of our Encaps portfolio in OpCo Industry & Trading. You combine strategic thinking with hands-on project leadership, steering innovation, renovation and simplification initiatives that deliver margin accretion while reducing complexity. With 88 kilotons in volume, €54 million SGP and production in Meppel and Lippstadt, this is a role with visible impact across the value chain.

    Category Marketing Manager Encaps

    Amit kínálunk

    FrieslandCampina has a unique company culture of Dutch heritage and international presence. The work environment is informal and friendly, where you collaborate with passionate professionals. You will have access to training and coaching to support your professional growth, and internal career development opportunities are actively encouraged. With trust and autonomy, you will have the chance to create lasting impact, contributing to better nutrition for the world. As for the employment benefits:

    • Salary between €5,250 and €7,100 per month, depending on knowledge and experience (full-time);
    • Full-time workweek of 38 hours, 5% year-end bonus, 12,5% bonus, and a pension;
    • Flexible working hours, hybrid working, plus either a train pass or a travel allowance of €0.23 per km (up to 30 km one way).
    • 200 hours of annual leave, the option to buy or sell 40 extra hours, and 8% holiday allowance;
    • Free milk & cheese during lunch and delicious barista coffee at our headquarters.

    Pozíció bemutatás

    As Category Marketing Manager Encaps Industry, you drive the full E2E category performance of Encaps within OpCo Industry & Trading. You are responsible for maximizing profit while reducing complexity across the portfolio. You build and own the 12-quarter plan, covering innovation (NPD), productivity and value creation initiatives (P+), ensuring a balanced pipeline that supports both short- and long-term growth.

    You analyze overall category performance and translate quantitative and qualitative data into clear strategic priorities. In close collaboration with Commercial, Channel Marketing and customer-centric teams, you conduct market analysis to identify growth opportunities and margin improvement potential. You develop clear value propositions and compelling business cases aligned with customer needs and internal capabilities.

    You lead key cross-functional projects, working with R&D, Supply Chain Make & Planning, Commercialization and QA/RA to deliver innovation, renovation and design-to-value initiatives on time and in full. From product and packaging brief to launch planning and customer funnel management, you ensure seamless execution together with Sales and Key Account teams.

    Portfolio simplification is a key pillar of your mandate. You identify opportunities for SKU reduction and efficiency improvements, balancing customer value with operational complexity. You actively drive cost reduction initiatives while safeguarding product quality and customer satisfaction.

    You represent Encaps externally by visiting key accounts, supporting customer-centric teams and participating in industry fairs and distributor days. Internally, you are a sparring partner for the FCP OpCo I&T Commercial Director and a connecting force across disciplines. Your impact is tangible: stronger margins, clearer portfolio focus and a competitive category positioned for sustainable growth.

    A FrieslandCampina-nál egy olyan munkakörnyezetben hiszünk, ahol munkavállalóink önmagát adhatják és úgy érzik minden adott hozzá, hogy kiteljesedhessenek. Tiszteljük és vállaljuk a különbségeket, így nemi, nemzetiségbeli, faji, szexuális beállítottságbeli, korbeli hovatartozástól, hátrányos helyzettől függetlenül várjuk jelentkezőinket. Ha az, amit képviselünk megragadta érdeklődésed, bátorítunk, hogy jelentkezz pozícióinkra.

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